Select Brands
Vita Coco coconut water
Olipop
SunDaze cocktails
Cann
Fila Manila
Siesta Co.
CHIA SMASH
Pasqua Wines
FLOW SPRING WATER
Health-ade KOMBUCHA
Bulletproof 360
Chomps meat snacks
Nomnom pet food
Mush Overnight Oats
Lifeaid Beverage Co.
Nutpods plant-based creamer
Veev Acai Spirit
EllE MacPherson Intimates (JCP)
Vita Coco
2004-2021: G&Co. is one of the earliest marketers and experts in coconut water and helped build Vita Coco into the category leader, globally.
OLIPOP DIGESTIVE TONIC
2019-21: OLIPOP is a leading better-for-you soda, emphasizing gut heath. G&Co. provided Strategy, Positioning and Marcom services.
SunDaze
2020-22, Gallego was start-up CEO and co-founder of RTD cocktail brand SunDaze, pre-market, Go-to-Market, and in market.
CANN
2021-22: Cann is a THC beverage. G&Co. provided Marcom services.
FILA MANILA
2023: Fila Manila is an AAPI-founded sauce and condiment brand. G&Co. provided start-up CMO duties.
SUMMERFALL SPARKLING SAKE
2024: SummerFall is a new sake-based RTD. Gallego provided Go-to-Market consulting and Sales support for chain grocery.
Pasqua 11 Minutes Rosé
2017-18: 11 Minutes is a premium Italian rosé wine. G&Co. lead Go-to Market efforts including Distributor coordination.
Siesta Co.
2023-24: Siesta Co. is a line of premium gourmet tinned seafood. G&Co. provided Sales and Go-to-Market consulting.
Midwest Juicery
2023-24: Midwest Juicery is a regional cold-pressed juice and juice shots brand. G&Co. provided fractional CMO duties, including trade marketing.
SKINTé
2019-20: SkinTē was a functional beverage highlighting collagen. G&Co. provided Brand Strategy and Trade Marketing support.
Chia Smash
2023: Chia Smash is a new, best-selling brand of better-for-you jams. G&Co. provided Marketing and Investor strategy and consulting.
Growth Spurt
2024: Growth Spurt is a DTC toddler formula start-up. G&Co. provided fractional CMO duties.
XOCA
2019: Xoca was a cacao-based beverage concept. G&Co. provided Strategy, Positioning and Marcom services.
Señorita
2024: Señorita is a THC-infused beverage. G&Co. developed Investor materials and strategy.
Seaguth ELIXIRS
2024: Seaguth is a beverage start-up, focused on adaptogenic functionality. G&Co. provided Financial Modeling and Go-to-Market planning services.
KYLA Hard Kombucha
2019: Kyla was one of the first hard kombucha (alc) brands. G&Co. provided start-up CMO duties.
FlOW SPRING WATER
2020-21: Flow is a premium spring water brand. G&Co. provided Marketing and Pre-IPO Advisory consultation.
HEALTH-ADE KOMBUCHA
2019-23: Health-Ade is a leader on kombucha. G&Co. provided Marketing consultation, on-off for four years.
BOMANI Cold Buzz
2020: Bomani is a coffee-based alc RTD. G&Co. provided Business counsel and Marketing strategy.
IMMUNITYAID GO!
2020: LIFEAID’s line extension of powdered drink mixes. G&Co. has advised the brand across Marketing on-off since 2018.
HEALTH-ADE BOOCH POP
2020: This was a Health-Ade brand extension. G&Co. provided Marketing strategy for the launch.
Pasqua passimento rosso
2015-17: Passimento is an Italian wine brand. G&Co. lead Marketing in the US.
Bulletproof 360
2018-19: Bulletproof was a pioneering wellness brand. G&Co. lead marketing for the founder’s book"Game Changers” and tied to produce promotion.
Chomps
2018-on: Chomps is a leading better-for-you meat snack. G&Co. provides ongoing Strategy and Marketing counsel.
UGLY DRINKS
2018: Ugly was a UK-based sparkling water brand. G&Co. lead Public Relations for their US entry.
NomNom
2019-20: NomNom is a DTC pet food brand. G&Co. provided Strategy and Marcom services.
MUSH
2019: MUSH is an oat-based breakfast and snack brand. G&Co. provided start-up CMO duties.
To’Ak Chocolate
2019: To’ak is a niche, ultra-premium chocolate brand. G&Co. provided Strategy and Marketing duties.
LIFEAID BEVERAGE CO.
2018-on: LIFEAID is a leading line of functional, recovery and energy focused beverages and related products. G&Co. provides on-off Marketing consulting.
NUTPODS
2017-18: Nutpods is a plant-based creamer brand. G&Co. lead efforts across Packaging re-design, Marketing and Copywriting.
LIFEAID Hemp
2019-20: G&Co. consulted on the Positioning and Marcom for LIFEAID’s first CBD drink.