Gallego&Co. (G&Co.) is a boutique marketing consultancy, based in New York and specializing in emerging brands and entrepreneur-driven businesses, particularly those in the food and beverage industry. G&Co. was founded in 2007 and is recognized for its successful track-record leading strategic, long-term planning and programming efforts and a fluency in multiple marketing disciplines.
- Marketing strategy
- Brand positioning and messaging
- Public relations, including issues management programs
- Consumer communications programs, including consumer service
- Packaging evaluation and redesign
- Project and agency management
For emerging brands, G&Co. has earned a reputation for helping clients successfully build their categories as well as their brands, as is the case with longtime client Vita Coco® coconut water. Gallego has personally worked with the brand since 2004, and continues today to serve as a senior-level marketing consultant for the brand’s global marketing efforts.
G&Co., the consulting group, was founded by Arthur Gallego, a veteran marketing communications executive with 20 years experience developing programs for companies and brands in the consumer packaged goods, beauty, retail, hospitality, food & beverage, design and publishing industries. Gallego works on both the US East and West coasts, as well as in the EMEA and APAC regions, and brings a global expertise to the consultancy’s work and clients.